Talaadthai Select

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Talaadthai Select 〰️

Connecting HoReCa buyers with the best produce

Process

User Research
Workshop Design
Design Concept
Design System
Wireframing
User Interface
Product Vision and Strategy
Competitor Analysis

The Brief

TalaadThai Select is a digital platform for HoReCa businesses to explore wholesale market prices, discover the best-value produce, and place orders with delivery services — all within a single, integrated system. The platform connects professional buyers with local sellers inside Thailand’s largest fresh market.

The Challenge

The project began as an exploration into new business opportunities for TalaadThai. Our goal was not only to design a digital product for buyers, but also to ensure it aligned with the workflows of sellers, delivery drivers, and internal operations. We conducted field research across all stakeholder groups — including vendors, logistics staff, competitors’ clients, and executives — to deeply understand existing pain points and operational realities.

Field research and in-depth interviews with multiple vendor types to understand their sales behavior and customer needs. Synthesized insights with the strategy, PO, and PM, and presented opportunities and business directions to stakeholders

Co-led workshops with executives and relevant departments to align goals, define cross-team responsibilities, and ensure project feasibility

Developed and pitched the website’s design concept, focusing on a brand image that feels accessible and trustworthy for sellers, buyers, and partners

A03-1B-InputMobile.png
A05-01-UserType.jpg
B01_01A_Main.jpg
B04_07A_DisableAdd.png
B05-00-PDP.png
B06_01B_Cart_SelectCoupon.png
B06_01C_Cart_CouponSelected.png
C01_00_Profile.jpg
C02_01A_BuyerDetail_Input.jpg
C04-01A-ManagePayment.png
D01_01A_ShoppingList.png
D02-01B-ToPay.png
D02-02A-OrderDetail-Collapsed.png

Collaborated with a part-time UI designer to build a design system and UI. Designed and delivered end-to-end user flows, including:

• Authentication

• Product Catalog & Details

• Shopping List

• Cart, Checkout & Promotions

• My Orders

• Search

• User & Company Profiles

• Settings & Info

Worked closely with developers, handing off designs with clear flow explanations and interaction details

Mapped the full customer experience — from brand awareness, user acquisition, to usage behavior — to ensure the platform fits naturally into the daily workflow of real customers